Generative AI and the B2B Marketplace
This report sheds light on the increasingly pivotal role that generative AI plays in shaping the future of B2B marketing, sales, and search and discovery processes. To learn more please download this whitepaper.
July 2024
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How RingCentral Helped These 6 Companies Better Serve Their Customers
In fact, 80% of customers now view customer experience as being of equal importance to the products the company sells.1 With the importance of customer retention, it’s also worth noting that 91% of customers are likely to make repeat purchases with a company that provides positive experiences. When it comes to ROI and profitability, customer-centric…
The State of Marketing Automation
New Research for the B2B Marketer A problem many marketers face is that although we are initially able to capture the attention of our target customers, many of these opportunities seem to disappear somewhere along the customer journey. Despite employing multiple tactics to engage our audience, our marketing efforts receive minimal engagement and result in…
Strategic Marketing: From Aspirational to Exceptional Customer Experience
Strategic marketers across many industries tell us that their marketing platforms are great as data repositories with some good quality business intelligence, reporting and operational capabilities. The problem is those platforms don’t generate the kind of game-changing insights that will innovate and deliver customer experiences that differentiate and delight. That’s because most aren’t powered by…
Operational Marketing: From Hard Work to Heroic Performance
Marketers from every industry tell us that when it comes to data-driven marketing, they’re frustrated. Our client’s end customers expect a five-star experience across every single touchpoint. They expect completely seamless, intelligent journeys that are responsive to their interactions in real-time, with proactively personal outbound communications. To learn more please download this whitepaper.
Deliver on Brand Promise with Customer Journey Orchestration
Brand differentiation in an increasingly digital-first world requires enterprises to create and execute outcome-based customer journeys no matter the channel. Further, building empathetic relationships requires a contextual understanding of the customer and applying intelligence to every interaction so that it is timely, relevant, and valuable to the customer and the organization. To learn more please…
Marketing’s New Frontier: Mastering Digital Brand Building
Unlocking Customer Loyalty and Engagement for Consumer Packaged Goods and Retailers Recent disruptions have significantly changed the way consumers engage with brands. Recent disruptions have significantly changed the way consumers engage with brands. One hundred brand leaders from across North America, Europe, the Middle East, and Asia were surveyed to generate the results featured in…
Airtable Marketing Trends Report 2022
Airtable is an app platform that enables teams to build workflows that modernize their business processes. More than 300,000 organizations, including more than half of the Fortune 1000, use Airtable’s visual, flexible tools to customize workflows that meet their exact needs, whether they’re creating blockbuster movies, designing running shoes, distributing life-saving vaccines, or anything in…
Airtable Product Ops Playbook
Taking your product from concept to launch Airtable is an app platform that enables teams to build workflows that modernize their business processes. More than 250,000 organizations, including more than half of the Fortune 1000, use Airtable’s visual, flexible tools to customize workflows that meet their exact needs, whether they’re creating blockbuster movies, designing running…
Cutting-edge Marketing Teams Run on Airtable
Airtable lets you do your work, your way. Using ourconnected apps platform, your team can build their own workflows and processes, based on best practices from leading organizations, for virtually any Marketing use case, including: Campaign planning, Objective setting, Budgeting, Resource management, Content distribution, Analytics & reporting. To learn more please download this whitepaper.