Retailers that provide their employees with a fast network, secure mobile PoS system, and a single view of customer data are at an advantage. Within a few digitally enabled seconds, employees can know what a customer has previously purchased and can quickly guide them toward what they need. In addition, employees can use scheduling solutions,…
The pandemic has hastened schools’ investment in edtech tools and competencies. In shifting to remote learning, many school systems gave students devices so they could learn from home, and educators have learned new skills for teaching with digital platforms. Digital transformation is the integration of technology throughout all areas of education to fundamentally alter teaching,…
PruTech implemented an in-house orchestration layer that dynamically determined the target cloud environment for applications based on predefined rules. They re-architected applications using microservices and parameterized configurations. PruTech designed a custom CI/CD pipeline using GitHub actions, Docker, Kubernetes, and an AKS cluster for efficient application deployment. They also optimized the application development process to align…
Technology is playing a significant role in transforming fleet and field service management. The integration of telematics, video, and other advanced capabilities is providing organizations with greater visibility into their operations. However, there are still challenges in managing costs and predicting future risks. This report is based on a webinar hosted by representatives of Motive…
This report sheds light on the increasingly pivotal role that generative AI plays in shaping the future of B2B marketing, sales, and search and discovery processes. To learn more please download this whitepaper.
In fact, 80% of customers now view customer experience as being of equal importance to the products the company sells.1 With the importance of customer retention, it’s also worth noting that 91% of customers are likely to make repeat purchases with a company that provides positive experiences. When it comes to ROI and profitability, customer-centric…
New Research for the B2B Marketer A problem many marketers face is that although we are initially able to capture the attention of our target customers, many of these opportunities seem to disappear somewhere along the customer journey. Despite employing multiple tactics to engage our audience, our marketing efforts receive minimal engagement and result in…
Strategic marketers across many industries tell us that their marketing platforms are great as data repositories with some good quality business intelligence, reporting and operational capabilities. The problem is those platforms don’t generate the kind of game-changing insights that will innovate and deliver customer experiences that differentiate and delight. That’s because most aren’t powered by…
Marketers from every industry tell us that when it comes to data-driven marketing, they’re frustrated. Our client’s end customers expect a five-star experience across every single touchpoint. They expect completely seamless, intelligent journeys that are responsive to their interactions in real-time, with proactively personal outbound communications. To learn more please download this whitepaper.
Brand differentiation in an increasingly digital-first world requires enterprises to create and execute outcome-based customer journeys no matter the channel. Further, building empathetic relationships requires a contextual understanding of the customer and applying intelligence to every interaction so that it is timely, relevant, and valuable to the customer and the organization. To learn more please…